There is a race to the bottom for consumer meats and the only way through this is to build valued brands that consumers look for and are willing to pay more for.
This isn’t just about logos and packaging, but about the purposeful brands that we build and grow in the market and how they answer the emotional and rational needs of the consumer.
We like to create new products and find unique ways for consumers to try them. We introduce them to retail, foodservice and other market opportunities both domestic and internationally. We create go-to-market strategies that work and have a better chance of being profitable.
The Brand Ecosystem
Creating a brand ecosystem that makes business decisions easier
BRAND answers these business decisions
- What markets do I expand to?
- What decisions take me away from my focus?
- What role does my business play in my industry?
- How do I organize my business?
- What changes should I make over time?
- What kind of staff do I hire?
- Do I want an ESG Plan?
BRAND answers these marketing questions
- Where do I find my audience?
- What should my website do for my business?
- How much do I budget for marketing?
- How do I achieve customer loyalty?
- What are the right things to say in times of crisis?
- What is my logo and what does my brand identity look like?
- How do I engage my customers?
- Why would I want to use marketing at all?
BRAND answers these sales questions
- What products should I make?
- Should I use a distributor or external sales team?
- Which customers are my priority?
- How do I organize my sales team?
- What product lines to I expand into?
- What attributes should I focus on in my product line?
BRAND answers these business decisions
What markets do I expand to?
What decisions take me away from my focus?
What role does my business play in my industry?
How do I organize my business?
What changes should I make over time?
What kind of staff do I hire?
Do I want an ESG Plan?
BRAND answers these marketing decisions
What markets do I expand to?
What decisions take me away from my focus?
What role does my business play in my industry?
How do I organize my business?
What changes should I make over time?
What kind of staff do I hire?
Do I want an ESG Plan?
BRAND answers these sales decisions
What markets do I expand to?
What decisions take me away from my focus?
What role does my business play in my industry?
How do I organize my business?
What changes should I make over time?
What kind of staff do I hire?
Do I want an ESG Plan?
Inefficiency
in Marketing Meat
Marketing’s inability to understand the meat industry
Marketing agencies have large overhead costs
High cost of teaching the industry to new sales force
Marketing agencies produce their style not yours
Content without understanding
Lack of relationship with purchasers, retailers or distribution
Lack of competitive knowledge in all markets
In-house marketing teams are expensive
Too much trial and error on the way to success
Silos between sales, business decisions and marketing
Limited collaboration between go-to-market and production
Janus Solutions
MARKETING Works!
Websites and E-commerce that increase exposure and sales
Brand strategies that lead business decisions, marketing and sales
Brand positioning and messaging to ensure uniqueness in the market
Marketing tactics with measurable results
Sales and marketing coordinated efforts
Creative design that inspires action
Presentations that start conversations
Packaging and merchandising meant to lead competitors
Public relations that inspires others to tell your story
Research which shines a light on the way to move ahead
Our Branding Process
This process helps in creating the expectation of a brand that includes marketing, sales and business management opportunities.
This is more than a logo and a website: this is our way of developing a “Brand Eco-System” that provides guidance and touches all points of a company’s business both inward and out to the market
Brand Strategy
Marketing Tactics
Research
Brand positioning research can take the guesswork out of brand strategy and can position a company where it can't be touched by competitors
READ MOREStory Building
A great story has the power to create loyalty and emotional understanding, which in turn drives decisions to invest by a customer or consumer.
READ MOREPositioning
Through experienced analysis and strategy building we can find spaces where competitors don’t exist and locate points of difference that can be exploited.
READ MOREBrand Package
The best brands are documented: the elements widely used and distributed.
READ MOREBrand Identity
Consistent logos, tagline, stationary, presentations are all gateways to a brand because they are the visual memory and connection to feelings and values.
READ MOREMarketing Strategy
After understanding the customer, it’s time to create the customer journey so that the right message hits and delivers customers closer to purchase on the way to loyalty.
READ MOREConsumer Marketing
Coordination of efforts means that sales and marketing support each other’s actions making individual projects more meaningful and effective in-market.
READ MORE
Janus Solutions Brand and Marketing
Go-to-market brand strategy and marketing implementation
Bradbury&Company has joined Janus Solutions as a strategic partner. We work directly with Janus Solutions clients on their brand positioning, marketing planning and marketing implementation as a complete solution to bring meats to market.